Why in the news?

  • Nasha Mukt Bharat Abhiyaan (NMBA) marks 5 years of its launch.

Nasha Mukt Bharat Abhiyaan (NMBA)

  • What is it?: A nationwide anti-drug initiative aimed at reducing substance abuse through prevention, awareness, treatment, and rehabilitation, focusing on India’s most vulnerable districts.
  • Launch: 2020
  • Ministry: Ministry of Social Justice & Empowerment (MoSJE).
  • Objectives
    • Create awareness about the harmful effects of substance abuse.
    • Involve youth, women, educational institutions, and community organisations in the fight against drug addiction.
    • Provide counseling, treatment, and rehabilitation facilities.
      Strengthen inter-ministerial and inter-departmental coordination for demand reduction.
  • Features
    • Targeted Districts: Implementation in 272 high-risk districts identified via national surveys and NCB data.
    • Three-Pronged Approach: Supply reduction (NCB), demand reduction (MoSJE outreach), and treatment (Health Department).
    • Community-Based Implementation: District and state-level committees headed by senior officials.
    • Technology Integration: NMBA app, website, and active social media campaigns for outreach.
    • Mass Mobilisation: Partnerships with organisations like Art of Living, Brahma Kumaris, and ISKCON for public awareness.