- Fullform: Trade Records Analysis of Flora and Fauna in Commerce.
- What is it?: TRAFFIC is a non-governmental organisation (NGO) founded in 1976.
- Formation: Established as a joint program of the World Wide Fund for Nature (WWF) and the International Union for Conservation of Nature (IUCN).
- Headquarters: Cambridge, UK.
- Mission: To ensure that trade in wild plants and animals does not pose a threat to the conservation of nature.
- Objective: Investigates wildlife trade trends, patterns, impacts, and drivers to provide a leading knowledge base on trade in wild animals and plants