White Revolution | Enlite Cafe

Who introduced it?: White revolution was introduced by Dr. Verghese Kurien.
Other Name: The White Revolution was also known as Operation Flood.
Objective: The main objective was to create a nationwide milk grid and transform India from a milk-deficient nation to the world’s largest milk producer.
Key Components
- Anand Pattern: Cooperative structure based on the model of Amul, involving milk producers at village level societies.
- Milk Production and Procurement: Establishment of dairy cooperatives for milk production, procurement, and marketing.
- Infrastructure Development: Creation of milk processing plants and chilling centres to ensure proper storage and transportation.
- Animal Husbandry: Improvement in animal breeding, nutrition, and healthcare services.
- Marketing and Distribution: Development of a robust marketing network for dairy products.

Impact on the Dairy Industry
- Increased Milk Production: Significant increase in milk production, making India the largest producer of milk in the world.
- Dairy Development: Growth of the dairy sector, leading to improved livelihoods for millions of rural milk producers.
- Technology Adoption: Introduction of modern dairy farming techniques and practices
Socio-Economic Impact
- Employment Generation: Creation of job opportunities in rural areas through dairy farming and allied activities.
- Women’s Empowerment: Enhanced participation of women in dairy cooperatives, leading to economic empowerment.
- Rural Development: Contribution to rural development through improved infrastructure and better income for farmers.
Environmental Impact:
- Sustainable Practices: Promotion of sustainable dairy farming practices to minimise environmental degradation.
  Waste Management: Introduction of waste management techniques to handle dairy waste.

- - Regional Disparities: Uneven distribution of benefits, with some regions benefiting more than others.
  - Quality Control: Issues related to maintaining the quality of milk and dairy products.
  - Market Competition: Increased competition from private players and multinational corporations.